RUR is The Memory Player's
re-reading algorithm, which means
"Read Until Right".
A component of the I.D.E.A.S. jitter removal technology is the Virtual Perfect Compact Disc.  As the CD
is read, when the laser attempts to populate a bit, if the bit is jittered to any degree, the VPCD will
reject it.  

Using RUR, an intelligent re-reading will take place, changing the laser's position, starting and ending
points.  RUR will then continue to seek missing data, and can read the CD up to 750 times, until the bit
can fall into the perfected vacancy.
Once complete, a CD almost
completely devoid of jitter is on solid
memory, from which it is played.